Alani Nu

Alani Nu is a popular, female-focused health & wellness brand, founded in 2018 by fitness influencers Katy Hearn & Haydn Schneider, known for its vibrant, low-calorie energy drinks & supplements, built on appealing to Gen Z/Millennial women with influencer marketing and available at major retailers like Walmart & Target, and was acquired by Celsius Holdings in early 2025.